 |
|
|
 |
It happens in business everyday: A company plans a product
launch, new web site or marketing communications without understanding their
target market. They are too quick to the draw in that they…Get Ready, Fire,
then Aim.
Companies often make the mistake of assuming that they know their public --
spending lots of money on product development, advertising production and media
exposure and what happens? Nothing.
SEC helps remedy this situation by helping clients to…Get Ready, Aim, then
Fire.
The best way to take aim is to talk to your prospects and customers and find
out exactly what they are thinking.
At
SEC with the assistance of our Professional Advisory Board , we use
two basic information gathering methods to conduct surveys:
With
these survey interventions, it's possible to target consumers and perform
interviews according to:
- Specific Demographic Groups
- Existing Customer vs. Prospective Customer Groups
- Specific Geographic Locations
- Any Specific Target Audience
Surveys
offer definite advantages over other research techniques. Surveys with
appropriate samples are quantitative and predictable to larger populations. A
typical survey project can be completed within 2-4 weeks, after proper
planning.
The survey is the most practical research method available to measure awareness
and determine competitive comparisons. Surveys also offer the advantage of
specific insights into consumer opinions, preferences, shopping habits, and
loyalty.
Surveys provide in-depth competitive strength and weakness comparisons. This
analysis helps companies focus their marketing strategy in order to create a
more profitable position. Finally, surveys allow you to learn what the
real consumers "out there" are thinking and feeling. When the
information gathered is used correctly, surveys can help marketers provide
better goods and services.
Scope of Research Services
We offer a comprehensive list of research services. Anything and everything a
company may need. For a consultation on which methods are best suitable to meet
your specific needs, email SEC at inquiry@serviceevaluation.com.
|
|
|
|
|
| |
Copyright © 2005 Service Evaluation Concepts, Inc. All Rights Reserved.
Privacy | Terms of Use
|
